Opening Campaigns
I supported the launch of two Rosewood properties (Rosewood Amsterdam, Rosewood Courchevel) through tailored content campaigns designed to build anticipation, strengthen brand awareness, and communicate each hotel's unique identity. Although both projects shared the objective of generating excitement ahead of opening, each required a different creative approach and production process.
Rosewood Amsterdam
The Brief
Create an impactful launch campaign for Rosewood Amsterdam leading up to the opening of the property after 7 years of construction.
The Approach
Working closely with an external creative agency, I managed the campaign from the client side, ensuring that creative execution aligned with the brand vision, timelines, and budget. Acting as the link between the hotel, corporate teams, and the agency, I coordinated every stage of production from planning through final delivery.
My Role
-
Client-side project management
-
Coordination between internal hotel teams, corporate stakeholders, and the creative agency
-
Review and approval of the creative brief
-
Budget management and production sign-off
-
On-site production support during filming
-
Coordination to ensure the smooth execution of all shoot days
-
Real-time problem-solving and management of on-set challenges
-
Review of edits and feedback throughout post-production
-
Final approval of campaign assets
Deliverables
-
4 campaign videos
-
Supporting still social assets
-
Five-month content rollout
Rosewood Courchevel
The Brief
Support the opening of Rosewood Courchevel by overseeing the on-site production of the hotel's launch campaign, ensuring the creative vision was executed seamlessly during a fast-paced pre-opening period.
The Approach
As part of the opening task force, I was appointed by the Corporate Brand team to provide on-site support throughout the production. Acting as the key liaison between the hotel teams and the creative agency, I ensured the production ran smoothly while maintaining alignment with Rosewood's brand standards and campaign objectives.
My Role
-
Appointed by the Corporate Marketing team to support the property's opening campaign on-site
-
Coordinated with the creative agency, hotel departments, and corporate stakeholders throughout production
-
Managed the day-to-day execution of filming and photography sessions
-
Ensured the smooth coordination and running of all shoot days
-
Resolved on-site challenges and adapted plans in real time to keep production on schedule
-
Facilitated communication between operational teams and the creative crew
-
Reviewed content throughout production to ensure alignment with the campaign brief and brand standards
-
Supported the successful delivery of campaign assets for the hotel's opening
Deliverables
-
On-site production support for the opening campaign
-
Photography and video assets
-
Social media launch content
-
Marketing assets for the hotel's opening
